Sales Overview

Sales Overview

Our highly-trained, 500+ person sales organization proudly represents the industry's premier suppliers and brands. We offer the broadest selection of world renown products, as well as many distinctive and esoteric wines and craft spirits, to satisfy the needs of our thousands of customers. Sales personnel are supported with leading edge technologies providing real time sales, inventory and pricing information. Additionally, sales efforts are enhanced by our hard working merchandising teams and by the creative talents of our award winning graphic design department.


Each Martignetti sales division is dedicated to representing a unique portfolio of supplier brands. Product education is a focus in all divisions and provides our sales representatives with the expertise needed to support the demands of our 10,000+ on and off-premise customers. We offer a channel specific route to market, for many of our sales teams, including a state wide on premise spirits division. 

As an industry leader, Martignetti Companies is on the cutting edge of emerging industry trends and technological advances. We prioritize the constant development of our sales teams to ensure our customers the best sales experience possible. All sales personnel  engage in regularly scheduled product tastings, techology training sessions and educational seminars. Our teams consult with restaurants, hotels and retailers throughout the region to deliver customized sales and marketing strategies to improve sales and maximize profitability.

Our sales representatives and customers are supported by a team of professional sales managers and portfolio managers who have formed strong, long-term relationships with the industry's premier wine and spirits suppliers. Backed by multiple generations of experience, we remain committed to building sustainable brands for our suppliers and customers.

To speak to a local sales manager, please contact Customer Service at or call 781 348-8000.

The Century Division represents the spirit portfolios of both Diageo and Moét Hennessy throughout the state of Massachusetts. The Mission of the Century Division is to provide ALL on and off premise outlets with Best in Class customer service and sales execution, earning their trust as a wholesale partner to maximize the profit potential and sales velocity of our brands.
The United Division represents a diverse portfolio of spirits, from small-production luxury products to mainstream brands, popular consumer wine brands and a select high-end international beer portfolio. The division is comprised of more than 60 experienced and knowledgeable sales and management personnel with a strong off premise focus. 
The Connoisseur Division is a fine wine sales division representing a comprehensive portfolio of boutique and mainstream wines from around the world. The sales organization is committed to building on and off premise relationships to assist the customer in developing their fine wine business.
​The Excel Division is Martignetti’s state-wide dedicated On-Premise sales division. It was created in 1992 and for the past 25 years has been servicing the diverse needs of Massachusetts’s restaurants, nightclubs, bars, hotels and stadiums. Through the years, the division has rapidly expanded in size and resources to keep pace with this dynamic segment of the alcoholic beverage industry.
Carolina Wine & Spirits features a dedicated team of highly-experienced sales professionals specializing in brand development and sales consultation, including the Heritage sales team, which focuses on servicing fine wine restaurants and retailers. We offer Massachusetts’ most comprehensive and diverse portfolio of premium and fine wines, including artisanal spirits.
Classic Wine Imports is a highly-educated and passionate fine wine sales team that partners with top retailers and restaurants in Massachusetts to provide the best wines from around the world. The portfolio includes the finest premium French and American wines from Old Word French Bordeaux and Burgundies to New World California and Oregon wineries.
Commonwealth Wine & Spirits is a well-trained team of hardworking, experienced sales professionals dedicated to the growth and development of the international, award winning portfolio of the E.& J. Gallo Winery. Commonwealth takes a “channel specific” approach to meeting the needs of our customers in the Massachusetts marketplace with three distinct teams, each one working exclusively in the Off-Premise, On-Premise and Grocery chain channels.
​The mission of the Strategic Accounts Division, is to supplement the efforts of the dedicated selling divisions of Martignetti Companies by concentrating on the premier high profile independent and national accounts for both On and Off Premise throughout the market.