Industry

Trinchero Family Estates Purchases Mason Cellars, Pomelo Brand

By Trinchero Family Estates, Inc. December 21, 2016
PR Newswire
 Trinchero Family Estates (TFE) today announced its acquisition of Mason Cellars, owners of Pomelo and Three Pears wines. As the super-premium ($7-10) and ultra-premium ($10-15) segments continue to show growth, this acquisition adds an important offering to the Trinchero family of brands. President and COO Bob Torkelson commented, "We are delighted to bring Mason Cellars into our family, and in doing so add to the breadth and depth of our collection of brands. TFE remains committed to diversifying our portfolio in a way that supports our mission to be consumer-driven and consistently offer quality and value. The wines of Mason Cellars are unique and have demonstrated great success in the market, thus offering a significant addition to the ever-growing portfolio of premium and luxury wine at TFE."
 
Mason Cellars was founded in 1993 by renowned white winemaker Randy Mason and wife Megan Mason. California-appellated Pomelo wines offer a Sauvignon Blanc and Rosé, are distributed nationwide and have earned numerous accolades including Top 100 and Top 100 Values from Wine Spectator. Mason Cellars wines include Sauvignon Blanc and Cabernet Sauvignon, all sourced from premiere Napa appellations. Randy Mason will continue to be involved in the production and promotion of Mason wines for Trinchero Family Estates. Global Wine Partners represented Mason Cellars in the transaction.
   
Trinchero Family Estates is the second largest family-owned wine company in the United States that began in 1948 with one storied brand: Sutter Home. Multiple generations of the Trinchero family continue to own and operate the Napa Valley-based business that now employs over 1,500 employees and manages over 10,000 acres of vineyards.