Industry

Pernod Richard USA renews relationship with Martignetti Companies in Massachusetts and Rhode Island

October 13, 2015
NOVA Marketing Services
Pernod Ricard USA, the premium spirits and wine company in the U.S., today announced that it has renewed its agreement with Martignetti Companies in Massachusetts and in Rhode Island with Rhode Island Distributing, its partnership with the Mancini Family.

"Pernod Ricard has a strong relationship and an excellent track record with Martignetti", said Bryan Fry, President and CEO, Pernod Ricard USA. "Our renewed partnership will build upon our powerful route to consumers by enabling joint execution of innovative brand-building programs."

Carmine Martignetti, President, Martignetti Companies, said he is very pleased to strengthen the relationship with Pernod Ricard. "This agreement is an excellent validation of our capabilities and mutually beneficial ways of working," he said. Carmine added, "We look forward to continuing the momentum enjoyed by Pernod Ricard's powerful spirits and wine portfolio in Massachusetts and Rhode Island."

Mark Fisher, President of Sales and Marketing, Martignetti Companies, added, "The renewal of our agreement with Pernod Ricard is evidence of the success we have shared together in our markets. We look forward to driving growth on behalf of our valued supplier, Pernod Ricard, in the coming years."

Fry said the renewed relationship with Martignetti will enable both companies to better leverage such key business drivers as innovation, multicultural marketing and digital media on behalf of Pernod Ricard USA's premium brands.