Industry

Martignetti Companies joins SevenFifty, a modern platform for the beverage alcohol trade

March 19, 2015
New York, NY and Norwood, MA – March 12, 2014 -- Martignetti Companies, the leading wine and spirits distributor in Massachusetts, is joining SevenFifty, an online platform connecting beverage wholesalers to bars, restaurants, liquor stores, and wine shops across the United States.

Through this affiliation, Martignetti Companies has made its wine and spirits educational material and wholesale pricing available and searchable on SevenFifty, for free, to all members of the Massachusetts beverage alcohol trade. The Martignetti sales force will also use SevenFifty to manage existing customer relationships, prospect new retailers, generate marketing materials, and more efficiently communicate with their customers.

“Martignetti Companies is pleased to announce our alliance with SevenFifty, a web-based industry-wide platform that seamlessly connects customers with their sales representatives and their respective portfolios. Based on many years of practical industry experience, the SevenFifty team has developed an indispensable resource focused on the needs of restaurateurs, retailers and sales representatives. In our time-compressed world, the efficiency improvements provided by the groundbreaking SevenFifty platform are apparent as soon as you log on. We are delighted to offer this free service to all of our valued customers,” states Peter Colettis, Executive Vice President of Martignetti Companies.

“We are extremely pleased to begin working with Martignetti Companies, one of the most influential and respected distributors in the industry. The addition of the Carolina Wine & Spirits, United Liquors, Classic Wine Imports, and Commonwealth Wine & Spirits portfolios, all under the Martignetti Companies umbrella, will further reinforce SevenFifty as an indispensable tool for professionals in the trade”, says Gianfranco Verga, Co-Founder and COO of SevenFifty.

Retailers of all kinds already rely on SevenFifty. “SevenFifty makes investigating, deciding and then educating [about wine and spirits] easy + efficient. Paper is passé when you can sort by any number of criteria to create, ponder and then build an interesting selection of wines for a ‘by the glass’ list or a curated regional selection, for instance. I use it at least every day, if not 5 times a day — and almost always from my phone", said Liz Vilardi, wine director and owner of Central Bottle Wine + Provisions and The Blue Room restaurant in Massachusetts.

"SevenFifty is so much more than a search tool. It allows me to connect with distributors, keeps me up to date on tastings and events, gives me the ability to take digital tasting notes, and can even opt for my rep to follow up with me on wines I discover. SevenFifty has changed the game and is an invaluable resource", said Christopher Dooley, sommelier at L’Espalier in Boston.

About Martignetti Companies
Established in 1908, Martignetti Companies has grown to become the leading distributor of wine and spirits in New England and the 7th largest in the country. Martignetti Companies currently has sales operations in five New England markets: Massachusetts, Rhode Island, New Hampshire, Vermont and Maine. Based in Norwood, Massachusetts, the company operates in Massachusetts as United Liquors, Carolina Wine & Spirits, Classic Wine Imports and Commonwealth Wine & Spirits and in other New England states as Martignetti Companies of New Hampshire, Maine and Vermont, and Rhode Island Distributing Company through a joint venture. For more information, visit Martignetti.com.

About SevenFifty Technologies
SevenFifty is a modern online platform for the wholesale wine and spirits trade used by over 10,000 leading restaurants, bars, and retailers in over 20 states across the U.S. to connect with hundreds of distributors in their local markets. For more information, please visit www.sevenfifty.com.