Industry

The Macallan owner launches US distribution arm

By Becky Paskin May 1, 2014
The Spirits Business
The Macallan owner Edrington has established a wholly-owned sales, marketing and distribution company in the US to "significantly" strengthen its route to market.

With brands like Brugal rum and The Macallan Scotch whisky "already extremely popular" in the US, Edrington has launched Edrington Americas to control distribution of the group's leading brands in the market.

The Scotland-based group first revealed ambitions to expand its footprint through the establishment of local operation arms in the US, South East Asia and the Middle East, in June last year.

At the time it announced the launch of Edrinton Singapore, which took over distribution in the region from Beam Global Asia Pte Ltd, and Edrington FIX, a joint venture with FIX Wines and Spirits based in Dubai. It will handle distribution in key cities and travel retail in the Middle East, the Gulf and North Africa.

Edrington Americas assumes control of the group's distribution in the US following the termination of its agreement with Rémy Cointreau USA on 31 March.

Paul Ross, president & CEO Edrington Americas, said: "The US is the world's largest premium spirits market and continues to grow significantly as more consumers gain an appreciation for premium spirits.

"Edrington's award-winning brands, such as The Macallan and Brugal are already extremely popular among US consumers and the launch of Edrington Americas means that we are well positioned to capitalise on the opportunities for our portfolio."

Edrington Americas has already secured distribution agreements with Charmer Sunbelt Group, Martignetti Companies, Republic National Distributing Company, Wirtz Beverage Group and Youngs Market Company.