Off-premise Wine Sales Increase 4.8 Percent in Through March 31

April 23, 2012
Off-premise wine sales data increased 4.8 percent from the same period of the previous year in the 4 weeks ending March 31, 2012, according to The Nielsen Company-tracked data. In the 13 weeks ending during the same period, wine sales increased 2.9 percent.

Domestic wine sales increased 6.5 percent while imported wine sales fell 0.7 percent in the 4 weeks ending March 31. In case volume during that same period, domestic wines increased 2.5 percent while imported case volume fell 1.7 percent.

Sweet red wines and Moscato/Muscat categories continue to grow tremendously. The sweet red category grew 133.6 percent in the 4 weeks ending March 31 and Moscato was up 35.9 during the same period. In the 13 weeks ending March 31, sweet red wine sales grew 138.9 percent and Moscato sales grew 40.9 percent.

In the 4 weeks ending March 31, sales for wines $9 and up all had good growth while the over $20 segment had the most growth, increasing 21.9 percent. In volume, the over $20 segment grew 23.6 percent

The $9 to $11.99 segment grew 11.3 percent in sales and 13.7 percent in volume; the $12 to $14.99 grew 9.9 percent in sales and 11.8 percent in volume; and the $15 to $19.99 grew 14.2 percent in sales and 18.2 percent in volume.

Most price segments under $9 fell.