Off-premise Wine Sales Increase 3 Percent Through April

May 16, 2012
Off-premise wine sales data increased 3 percent from the same period of the previous year in the 4 weeks ending April 28, 2012, according to The Nielsen Company-tracked data. In the 13 weeks ending during the same period, wine sales increased 3.7 percent.

Domestic wine sales increased 4.4 percent while imported wine sales fell 0.7 percent in the 4 weeks ending April 28. In case volume during that same period, domestic wines increased 0.8 percent while imported case volume fell 1.8 percent.
In terms of packaging, of note is the premium 3 liter box above $10, which has grown 16.5 percent in sales in the 4 weeks ending April 28. Sales for the 3 liter boxed table wine category grew 4.7 percent.

Sweet red wines and Moscato/Muscat categories continue to grow. The sweet red category grew 141.3 percent in the 4 weeks ending April 28 and Moscato wine sales grew 33.7 percent during the same period. In the 13 weeks ending April 28, sweet red wine sales grew 144 percent and Moscato sales grew 37.7 percent.

In the 4 weeks ending April 28, sales for wines $9 and up all had good growth while the $15 to $19.99 price segment had the most growth, increasing 9.5 percent. In volume, the $15 to $19.99 segment increased 11.3 percent.

The $9 to $11.99 segment grew 8.5 percent in sales and 9.5 percent in volume; the $12 to $14.99 segment grew 4.8 percent in sales and 4.4 percent in volume; and the over $20 segment grew 7.6 percent in sales and 9.3 percent in volume.

Most price segments under $9 fell.