Industry

Off-Premise Wine Sales Increase 3.4 Percent in Through March 3

March 21, 2012
WineBusiness.com
Sweet red wines and Moscato/Muscat categories continue to grow tremendously.

Off-premise wine sales data increased 3.4 percent from the same period of the previous year in the 4 weeks ending March 3, 2012, according to The Nielsen Company-tracked data. In the 13 weeks ending during the same period, wine sales increased 2.4 percent.

Domestic wine sales increased 5 percent while imported wine sales fell 0.7 percent in the 4 weeks ending March 3. In case volume during that same period, domestic wines increased 2.1 percent while imported case volume fell 2 percent.

Sweet red wines and Moscato/Muscat categories continue to grow tremendously. The sweet red category grew 133.4 percent in the 4 weeks ending March 3 and Moscato was up 40.8 during the same period. In the 13 weeks ending March 3, sweet red wine sales grew 148.3 percent and Moscato sales grew 48.4 percent.

In the 4 weeks ending March 3, wine sales for wines $9 and up all had good growth while most price segments under $9 fell. The $9 to $11.99 segment grew 10.3 percent, the $12 to $14.99 grew 10.1 percent, the $15 to $19.99 grew 11.9 percent and over $20 grew 10.7 percent. All these segments had good volume growth as well--the $15 to $19.99 and over $20 price-points both increased about 15 percent in volume.