Nielsen Spirits Data: Strong Growth Trends Continue

June 18, 2012
Morgan Stanley
Key takeaways from the spirits scanner data for the 4-week period ended 5/26: (1) Robust spirits growth continues at +8.0% (2-yr avg. of +6.4%), with the momentum accelerating vs. the prior 12-week trend of +5.4% (2-yr avg. of +5.0%). (2) Price/mix of +1.1% was slightly below the prior 12-weeks at +1.6%. (3) Strength in recent innovation (flavor extensions) continues.

Key Industry Trends: Total spirits sales for the 4-week period ended 5/26 were up +8.0% y-o-y (+6.4% on a 2-yr avg. basis), driven by +6.9% volume and +1.1% price/mix. Sales growth this month was ahead of the 5.4% growth in the prior 12-week period. Category strength in Prepared Cocktails (+28.5%),  Bourbon (+11.6%) and Vodka (+8.1%) were partially offset by weakness in domestic whiskey (-6.6%).