Industry

May, 2012, Control State Results

June 28, 2012
NABCA
During May, nine-liter spirits case sales in the control states were up 11.0% compared to same month last year sales.
 
Rolling-twelve month volumes grew 4.2%, up smartly from April's 3.5%. Alabama, Iowa, Idaho, Maine, Michigan, Mississippi, Montana, North Carolina, New Hampshire, Ohio, Oregon, Pennsylvania, Utah, Virginia, Vermont, Washington, West Virginia, and Wyoming reported growth rates exceeding their twelve month trends. Control state spirits shelf dollars were up 14.5% during May while trending at 6.0% during the past twelve months.
 
Alabama, Iowa, Idaho, Maine, Michigan, Mississippi, Montana, North Carolina, New Hampshire, Ohio, Oregon, Pennsylvania, Utah, Virginia, Vermont, Washington, West Virginia, and Wyoming reported growth rates for May exceeding their twelve month trends. Price/Mix for May was 3.5%, quadrupling the 0.9% reported for April. Utah, with 2% of the Control States spirits volumes, and Michigan, with 14%, reported five-week sales periods against four-week periods last year, resulting in 21% more selling days (11) and artificially inflating sales and skewing Control States results.

After prorating sales for Michigan and Utah, May's adjusted nine-liter spirits case sales growth is 7.1%, and rolling-twelve month volumes show an increase of 3.8%. Likewise, after adjusting shelf dollars in the same way, May's shelf dollar growth rate is 10.4%, and its twelve-month trend is 5.7%. The adjusted Price/Mix for May is 3.3%.

During May, Irish Whiskey, with 0.7% share of the control states spirits market, was the fastest growing category with 30.2% reported and a twelve month trend of 20.6%. Vodka, with 34% share, grew during the same periods at 15.5% and 8.5%. Growth rates reported for Brandy/Cognac, Canadian Whiskey, Cordials, Domestic Whiskey, Gin, Irish Whiskey, Rum, Scotch, Tequila, and Vodka exceeded their twelve-month trends. May's nine-liter wine case sales grew at 6.2%. Pennsylvania, New Hampshire, Utah, Mississippi, Montgomery County Maryland, and Wyoming reported 5.6%, 4.3%, 27.3%, 17.3%, 12.0%, and 7.2%, respectively. May's rolling-twelve month wine volume growth, 2.8%, was up from February's 2.3%.