Industry

March, 2012, Control State Results

April 27, 2012
NABCA
During March, nine-liter spirits case sales in the control states grew 4.4% compared to same month last year sales. Rolling-twelve month volumes grew 3.4%, a rate somewhat soft compared to February's 3.7%. Alabama, Idaho, Montgomery County Maryland, Michigan, North Carolina, New Hampshire, Ohio, Oregon, Utah, Virginia, Vermont, and Washington reported growth rates exceeding their twelve month trends.

Control state spirits shelf dollars were up 6.8% during March while trending at 5.0% during the past twelve months. Alabama, Idaho, Montgomery County Maryland, Michigan, North Carolina, New Hampshire, Ohio, Oregon, Utah, Virginia, Vermont, and Washington reported growth rates for March exceeding their twelve month trends.

Price/Mix for March was 2.4%, trumping February's 1.8%.

During March, Irish Whiskey, with 0.7% share of the control states spirits market, was the fastest growing category with 21.2% reported and a twelve month trend of 18.3%. Vodka, with 34% share, grew during the same periods at 6.2% and 5.7%. The growth rates for Brandy/Cognac, Canadian Whiskey, Cordials, Domestic Whiskey, Gin, Irish, Rum, Tequila, and Vodka exceeded their twelve-month trends.

March's nine-liter wine case sales fell -2.3%. Pennsylvania, New Hampshire, Mississippi, Utah, Montgomery County Maryland, and Wyoming reported -2.4%, 3.2%, -14.3%, 4.9%, 3.3%, and -2.3%, respectively. March's rolling-twelve month wine volume growth, 2.7%, was abated in relation to February's 3.4%.