Industry

June, 2012, Control State Results

July 25, 2012
NABCA
Attention:

On June 1, 2012, Initiative 1183, which Washington State voters ratified during the November, 2011, election, became law. Going forward, Washington State volumes, which were 8.8% of control state volumes, and dollars, which were 11.2% of control state dollars, will not be a part of control state results. Control state monthly results published by the NABCA will include sales volumes and dollars from Alabama, Iowa, Idaho, Montgomery County Maryland, Maine, Michigan, Mississippi, Montana, North Carolina, New Hampshire, Ohio, Oregon, Pennsylvania, Utah, Virginia, Vermont, West Virginia, and Wyoming. Rolling-twelve month, and month-over-month as well as market share, results have been adjusted to exclude State of Washington volumes and dollars.

During June, nine-liter spirits case sales in the control states were up 3.7% compared to same month last year sales. This growth rate is substantial after noting that June, 2011, grew at 9.1%. Rolling-twelve month volumes grew 3.6%, down from May's 4.2%. Alabama, Idaho, North Carolina, New Hampshire, Ohio, Oregon, Pennsylvania, Virginia, and Vermont reported growth rates exceeding their twelve month trends.

Control state spirits shelf dollars were up 7.0% during June while trending at 5.8% during the past twelve months. Alabama, Idaho, North Carolina, New Hampshire, Ohio, Oregon, Pennsylvania, Virginia, and Vermont reported growth rates for June exceeding their twelve month trends.  

Price/Mix for June was 3.3%, nearly flat compared to May's 3.5%.

Michigan, with 15.4% of the Control States spirits volume, reported a four-week sales period this year against a five-week period last year, and Pennsylvania, with 16.0% of the Control States spirits volume, reported a five-week sales period this year against a four-week reporting period last year.  These reporting asymmetries deflate Michigan's results, inflate Pennsylvania's results, and, serendipitously nearly cancel one another at the control system level. After adjusting Pennsylvania's and Michigan's volume and value growth rates, adjusted rates for Pennsylvania and Michigan are 3.6% and 7.1%, and 3.3% and 6.7%, respectively. Adjusted Price/Mix for June is 3.5%.

Control State Q2-2012 volumes are up 5.0% over same period last year; H1-2012 volumes are up 4.6% over H1-2011.

During June, Irish Whiskey, with 0.7% share of the control states spirits market, was the fastest growing category with 23.7% reported and a twelve month trend of 18.8%. Vodka, with 35% share, grew during the same periods at 6.1% and 6.0%. Growth rates reported for Brandy/Cognac, Cordials, Domestic Whiskey, Gin, Irish Whiskey, Rum, Scotch, and Vodka grew at, or exceeded, their twelve-month trends.

June's nine-liter wine case sales grew at 15.9%. Pennsylvania, New Hampshire, Utah, Mississippi, Montgomery County Maryland, and Wyoming reported 30.0%, 5.4%, -6.4%, -7.4%, -3.2%, and -2.7%, respectively. June's rolling-twelve month wine volume growth, 4.0%, was up from May's 2.8%.