Industry

July, 2012, Control State Results

August 27, 2012
NABCA
During July, nine-liter spirits case sales in the control states were up 2.4% compared to same month last year sales. Rolling-twelve month volumes grew 4.1%, up from June's 3.6%. Iowa, Maine, Michigan, Mississippi, Montana, New Hampshire, West Virginia, and Wyoming reported growth rates exceeding their twelve month trends.

Control state spirits shelf dollars were up 5.1% during July while trending at 6.4% during the past twelve months. Iowa, Maine, Michigan, Mississippi, Montana, New Hampshire, West Virginia, and Wyoming reported growth rates for July exceeding their twelve month trends.  

Price/Mix for July was 2.7%, down from June's 3.3%.

During July, Irish Whiskey, with 0.7% share of the control states spirits market, was the fastest growing category with 24.3% reported and a twelve month trend of 19.3%. Vodka, with 35% share, grew during the same periods at 4.1% and 6.4%. Growth rates reported for Brandy/Cognac, Gin, Irish Whiskey, and Scotch exceeded their twelve-month trends.

July's nine-liter wine case sales grew at 9.9%. Pennsylvania, New Hampshire, Utah, Mississippi, Montgomery County Maryland, and Wyoming reported 4.4%, 28.3%, -5.6%, 13.9%, 4.4%, and 22.2%, respectively. July's rolling-twelve month wine volume growth, 4.5%, was up from June's 4.0%.