Industry

January, 2012, Control State Results

February 22, 2012
NABCA
During January, nine-liter spirits case sales in the control states grew 3.0% compared to the same month last year. Rolling-twelve month volumes grew 3.4%, up from the 3.2% reported for December. Iowa, Mississippi, Montana, New Hampshire, Oregon, Washington, West Virginia, and Wyoming reported growth rates exceeding their twelve month trends.

Control state shelf dollars were up 4.3% during January while trending at 4.8% during the past twelve months. Maine, Mississippi, Montana, North Carolina, New Hampshire, Oregon, Washington, West Virginia, and Wyoming reported growth rates for January that exceeded their twelve month trends.

Price/Mix for January was 1.3%, down from December's 2.5%.

During January, Irish Whiskey, with 0.7% share of the control states spirits market, was the fastest growing category with 20.6% reported and a twelve month trend of 18.5%. Vodka, with 34% share, grew during the same periods at 5.1% and 5.9%. The reported growth rates for Brandy/Cognac, Canadian Whiskey, Cordials, Domestic Whiskey, Irish Whiskey, and Scotch exceeded their twelve-month trends.

January's nine-liter wine case sales grew 1.3%. Pennsylvania, New Hampshire, Mississippi, Utah, Montgomery County Maryland, and Wyoming reported 1.2%, -1.5%, 11.1%, 2.2%, 0.0%, and 7.8%, respectively. Rolling-twelve month wine volumes grew 3.4%, down slightly from December's 3.5%.