California wine sales in U.S. climb 8% to $19.9B

By Matt Andrejczak March 22, 2012
California wine sales in the U.S. grew to a record 211.9 million cases in 2011, up 5.6% in volume over 2010.

The estimated retail value of those shipments was $19.9 billion, up 8% from $18.5 billion in 2010, according to industry consultant Gomberg, Fredrikson & Associates.

Competition for wine drinkers is heating up. The U.S. Tax and Trade Bureau approved 120,000 new wine labels last year. By varietal, wines showing the fastest growth include Muscat(also called Moscato), Malbec and blended red wines. There's also been a pick up in sparkling wines.