April, 2012, Control State Results

May 21, 2012
During April, nine-liter spirits case sales in the control states were virtually flat with 0.1% growth compared to same month last year sales. Rolling-twelve month volumes grew 3.5%, tantamount to March's 3.4%. Iowa, Montana, New Hampshire, Utah, and Wyoming reported growth rates exceeding their twelve month trends.

Control state spirits shelf dollars were up 1.0% during April while trending at 5.1% during the past twelve months. Mississippi, Montana, New Hampshire, Pennsylvania, and Wyoming reported growth rates for April exceeding their twelve month trends.

Price/Mix for April was 0.9%, lagging March's 2.4%.

During April, Irish Whiskey, with 0.7% share of the control states spirits market, was the fastest growing category with 10.3% reported and a twelve month trend of 17.7%. Vodka, with 34% share, grew during the same periods at 2.7% and 5.9%. No category's growth rate exceeded its twelve-month trend.

April's nine-liter wine case sales fell -1.2%. Pennsylvania, New Hampshire, Utah, Mississippi, Montgomery County Maryland, and Wyoming reported 2.6%, 3.2%, 2.6%, -4.2%, -0.2%, and 4.8%, respectively. April's rolling-twelve month wine volume growth, 2.3%, was down from February's 2.7%.