Industry

W.J. Deutsch Signs Five-Year Agreement with Martignetti Companies

October 5, 2011
WJ Deutsch
W.J. Deutsch & Sons, Ltd. (Deutsch)-a leading importer and marketer of award-winning wines and spirits from around the world, including [yellow tail], Joseph Carr and Adult Chocolate Milk-announced the signing of a five-year distribution agreement with Martignetti Companies in several New England states.

The arrangement formalizes and extends Martignetti Companies' existing rights to market and sell Deutsch wines and spirits in Massachusetts and New Hampshire, while granting rights in the state of Rhode Island. Under the agreement, United Liquors, LLC has been granted distribution rights for wine and spirits in Massachusetts; Martignetti Companies of New Hampshire has been granted exclusive distribution rights for wine and spirits in New Hampshire; and Rhode Island Distributing has been granted exclusive distribution rights for wine and spirits in Rhode Island.

The agreements stipulate detailed five-year depletion and distribution goals for the Deutsch brands and new investments, structure and resources that will be implemented to enable both companies to reach their mutual brand development goals.

"We're very proud of the relationship that we have with Carmine and Carl Martignetti and Martignetti Companies, and they have contributed significantly to our success in the Northeast," said Peter Deutsch, CEO of W. J. Deutsch. "The addition of Rhode Island and the formalizing of our commitments to one another across the three-state area was the next logical progression in our relationship."

"As a family business celebrating its 3rd generation, we're proud to be partnering with another leading family business. Carl and I are thrilled to formalize and enhance our already significant commitment toward W. J. Deutsch & Sons throughout our marketing area, said Carmine Martignetti, President of Martignetti Companies."

The agreements for Massachusetts and New Hampshire were effective April 1, 2011; the agreement for RI was effective July 1, 2011.