US Spirits - Another strong month

November 1, 2011
Latest Nielsen US spirits data shows price mix improving in Oct.

Nielsen data for US spirits for the four weeks to 15 October shows volumes up 3.6%, decelerating from +5.2% for the last 12 weeks. However, this is explained by price/mix increasing to +1.1% (vs. 0.7% last 12 weeks). Market sales are up 4.7% in last 4 weeks and +5% YTD. Nielsen covers 10% of the US spirits market.