Industry

U.S. Off-Premise Wine Sales Increase 3.2 Percent in November

December 5, 2011
WineBusiness.com
Off-premise wine sales data increased 3.2 percent from the same period of the previous year in the 4 weeks ending November 12, 2011, according to The Nielsen Company-tracked data. In the 13 weeks ending during the same period, wine sales increased 3.3 percent.

Domestic wine sales increased 5.5 percent while imported wine sales fell 2.5 percent in the 4 weeks ending November 12. In case volume during that same period, domestic wines increased 3.1 percent while imported case volume fell 3.7 percent.

In the 4 weeks ending November 12, most of the growth took place in the over-$20 price point followed by the $15 to $19.99 and $12 to $14.99 price points. Wine sales increased 13.7 percent in the over-$20 segment, 9.9 percent in the $15 to $19.99 segment and 9.5 percent in the $12 to $14.99 segment. In volume during the same period, the over-$20 grew 15.6 percent, the $15 to $19.99 segment grew 12 percent and $12 to $14.99 segment grew 10.3 percent.

Wine sales in the $0 to $2.99 and $6 to $8.99 price segments continue to fall. Sales in the $0 to $2.99 segment fell 4.4 percent in the 4 weeks ending November 12 while sales in the $6 to $8.99 segment fell 5.9 percent. Volume was down 3.8 percent for the $0 to $2.99 segment and down 4.8 percent for the $6 to $8.99 segment.