Off-Premise Wine Sales Increase 5.3 Percent Through June

Sales for over-$20 wines lead growth

July 12, 2011
Off-premise wine sales data increased 5.3 percent from the same period of the previous year in the 4 weeks ending June 25, 2011, according to The Nielsen Company-tracked data. In the 13 weeks ending during the same period, wine sales increased 4.6 percent.

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Domestic wine sales increased 7.4 percent while imported wine sales fell 0.1 percent in the 4 weeks ending June 25. In case volume during that same period, domestic wines increased 5.2 percent while imported case volume fell 4.4 percent.

Wine sales had good growth in most price points. Most of the growth took place in the over-$20 segment. In the 4 weeks ending June 25, sales for over-$20 wines were up 18.5 percent in sales and up 22.5 percent in volume.

Wines in the $15 to $19.99 and $12 to $14.99 price segments also had good growth. In the $15 to $19.99 segment, sales grew 11.1 percent and volume increased 11.6 percent in the 4 weeks ending June 25; sales grew 10.4 percent while volume increased 13.2 percent in the $12 to $14.99 segment during the same period.

Wine sales in the $0 to $2.99 segment fell 3.4 percent and sales in the $6 to $8.99 price segments fell 2.7 percent in the 4 weeks ending June 25.