Industry

Off-Premise Wine Sales Increase 3.2 Percent in September

October 10, 2011
WineBusiness.com
Off-premise wine sales data increased 3.2 percent from the same period of the previous year in the 4 weeks ending September 17, 2011, according to The Nielsen Company-tracked data. In the 13 weeks ending during the same period, wine sales increased 3.7 percent.

Domestic wine sales increased 5.1 percent while imported wine sales fell 1.5 percent in the 4 weeks ending September 17. In case volume during that same period, domestic wines increased 3.6 percent while imported case volume fell 2.1 percent.

In the 4 weeks ending September 17, most of the growth took place in the over-$20 and $9 to $11.99 price points. Wine sales increased 9.9 percent in the over-$20 segment and increased 8.3 percent in the $9 to $11.99 segment. In volume, during the same period, the over-$20 segment increased 10.7 percent while the $9 to $11.99 segment increased 9.8 percent.

Wine sales in the $15 to $19.99 price segment also had good growth. In the 4 weeks ending September 17, the $15 to $19.99 segment grew 7.5 percent in sales and 8.5 percent in volume.

Wine sales in the $0 to $2.99 segment fell 3.1 percent and sales in the $6 to $8.99 price segments fell 5.3 percent in the 4 weeks ending September 1