Industry

Off-Premise Wine Sales Increase 2.7 Percent Through August

September 8, 2011
WineBuiness.com
Off-premise wine sales data increased 2.7 percent from the same period of the previous year in the 4 weeks ending August 20, 2011, according to The Nielsen Company-tracked data. In the 13 weeks ending during the same period, wine sales increased 4.1 percent.

Domestic wine sales increased 4.6 percent while imported wine sales fell 1.9 percent in the 4 weeks ending August 20. In case volume during that same period, domestic wines increased 3.3 percent while imported case volume fell 2 percent.

In the 4 weeks ending August 20, most of the growth took place in the $9 to $11.99 and over-$20 price points. Wine sales increased 7.5 percent in the $9 to $11.99 segment and increased 6.5 percent in the over-$20 segment. In volume, during the same period, the $9 to $11.99 segment increased 8.7 percent while the over-$20 segment increased 5.9 percent.

Wine sales in the $12 to $14.99 and $15 to $19.99 price segments also had good growth. In the 4 weeks ending August 20, the $12 to $14.99 segment grew 5.2 percent while the $15 to $19.99 segment grew 5.1 percent.

Wine sales in the $0 to $2.99 segment fell 3.7 percent and sales in the $6 to $8.99 price segments fell 4.9 percent in the 4 weeks ending August 20.