Industry

May, 2011 Control State Results

June 30, 2011
NABCA

During May, nine-liter spirits case sales in the Control States rose 3.1% compared to same month sales last year. Rolling-twelve month volumes were up 2.4% against 2.2% growth reported during April. Alabama, Iowa, Montgomery County Maryland, Maine, Michigan, Mississippi, Montana, Ohio, Oregon, Utah, Washington, West Virginia, and Wyoming reported growth rates exceeding their twelve month trends.

Control state shelf dollars rose 3.4% during May while trending at 3.0% during the past twelve months. Alabama, Iowa, Montgomery County MD, Maine, Michigan, Mississippi, Montana, Ohio, Utah, West Virginia, and Wyoming reported growth rates exceeding their twelve month trends. The effect of brand mix on value growth during May was 0.3%, down from April's 1.1%.During May, Irish Whiskey, with 0.7% share of the control states spirits market, was the fastest growing category with 20.6% reported and a twelve month trend of 19.7%. Vodka, with 34% share, grew during the same periods at 5.5% and 5.4%. The monthly growth rates reported for Canadian Whiskey, Cocktails, Cordials, Domestic Whiskey, Gin, Irish Whiskey, Scotch, and Vodka exceeded their twelve-month trend. April's nine-liter wine case sales grew at 1.2%, down from April's 2.9%, with Pennsylvania, New Hampshire, Mississippi, Utah, Montgomery County Maryland, and Wyoming reporting 1.0%, -2.0%, 6.6%, 3.8%, 6.0%, and 11.5%, respectively. Rolling-twelve month wine volumes were up 2.5%, lagging the 2.9% reported for April.