June Control State Results

August 1, 2011
NABCA
During June, nine-liter spirits case sales in the Control States rose 8.9% compared to same month sales last year. Rolling-twelve month volumes were up 3.0% against 2.4% growth reported during May. Alabama, Iowa, Idaho, Montgomery County Maryland, Maine, Michigan, Mississippi, North Carolina, New Hampshire, Ohio, Oregon, Pennsylvania, Utah, Virginia, Vermont, and Washington reported growth rates exceeding their twelve month trends.

Control state shelf dollars rose 10.4% during June while trending at 3.7% during the past twelve months. Alabama, Iowa, Idaho, Montgomery County MD, Maine, Michigan, Mississippi, North Carolina, New Hampshire, Ohio, Oregon, Utah, Virginia, Vermont, Washington, and Wyoming reported growth rates exceeding their twelve month trends.

The effect of brand mix on value growth during June was 1.5%, up from May's 0.3%.

Michigan, with 14% of control state sales, reported a five-week sales period against a four-week period last year, artificially inflating sales and skewing Control States results. After adjusting Michigan's sales volume, June's control state nine-liter spirits case sales growth is 5.2%, and rolling-12 month volumes show an increase of 3.0%. Likewise, after adjusting shelf dollars, June's shelf dollar growth rate is 6.6%, and rolling-12 month growth is 3.7%. The adjusted brand mix on value growth effect is 1.4%.

During June, Irish Whiskey, with 0.7% share of the control states spirits market, was the fastest growing category with 23.9% reported and a twelve month trend of 20.0%. Vodka, with 34% share, grew during the same periods at 11.6% and 6.0%. The monthly growth rates reported for all categories - Brandy/Cognac, Canadian Whiskey, Cocktails, Cordials, Domestic Whiskey, Gin, Irish Whiskey, Rum, Scotch, Tequila, and Vodka - exceeded their twelve-month trend.

June's nine-liter wine case sales grew at 5.4%, up from May's 1.2%, with Pennsylvania, New Hampshire, Mississippi, Utah, Montgomery County Maryland, and Wyoming reporting 5.0%, 7.6%, 0.1%, 11.1%, 9.4%, and 0.9%, respectively. Rolling-twelve month wine volumes were up 3.0%, eclipsing the 2.5% reported for May.