United Liquors is a Massachusetts-based distributor of beverage alcohol, focusing on wine and spirits. Originally founded by Ray Tye, United Liquors was acquired by Martignetti Companies in 2006. It is comprised of four divisions, each with a specific supplier and customer focus. The United Division represents a diverse portfolio of spirits, popular wine brands and specialty beers to primarily off-premise customers. The Century Division represents the luxury spirits portfolios of Diageo and Moet Hennessey USA to selected off-premise accounts. The Connoisseur Division is entirely wine-focused, selling an international portfolio of boutique fine wines and popular mainstream brands to on and off-premise. The Excel Division is on-premise only, selling the combined portfolios of United Liquor selling divisions.
About Strategic Accounts Team
The Strategic Accounts team is a specialized group of sales professionals focused on managing the top 300 off-premise accounts in Massachusetts, as well as on and off-premise National Accounts. It is the only sales team to represent brands from all six Martignetti Companies selling divisions: Carolina Wine & Spirits, Century, Classic Wine Imports, Commonwealth Wine & Spirits, Connoisseur, and United. This skilled, diverse team is committed to developing effective and creative sales and marketing solutions for their customer base.